The “Green Me Global Festival for Sustainability” is an annual event hosted at different locations around the world. Recent iterations of the festival have explored the elements earth, water and air across film screenings, discussions, and other initiatives. Researchers from the IASS have contributed to a number of these events over the years. The eleventh GreenMe Festival will take place in Berlin later this year under the motto “Action, Passion, Fire”. This prompted me to explore the themes of fire and sustainability in a dinner speech at a recent function to which sponsors and supporters of the festival were invited in early May. The following essay draws upon my comments there.