Headline: Local Business Perception vs. Mobility Behavior of Shoppers: A Survey from Berlin

Business voices often oppose a redistribution of urban traffic space in favor of active transport modes. We surveyed 145 traders about their perceptions of their customers’ mobility behavior and interviewed 2,019 shoppers on two shopping streets in Berlin, Germany. Our results indicate that traders overestimate car use and underestimate active transport. Further, potential customers more often live close to their shopping destinations than retailers perceive. Our findings can help explain the opposition of local business to sustainable transport infrastructure and offer a knowledge basis for better informed decision-making regarding urban land use in cities.

Publication Year
2021
Publication Type
Academic Articles
Citation

von Schneidemesser, D., & Betzien, J. (2021). Local Business Perception vs. Mobility Behavior of Shoppers: A Survey from Berlin. Transport Findings. doi:10.32866/001c.24497.

DOI
10.32866/001c.24497
Links
https://publications.iass-potsdam.de/rest/items/item_6000977_2/component/file_6…
Staff involved
Projects involved
Co-Creation and Contemporary Policy Advice