Since completing her studies in psychology, Jasmin Wiefek has been conducting research on sustainable consumption and production. In her diploma thesis at the Interdisciplinary Center for Sustainable Development in Göttingen, she examined consumer behaviour in rural areas. As a member of the research group on Environmental Psychology in Magdeburg, she subsequently studied the role of sufficiency in the mental models of sustainability among actors in municipal climate protection initiatives. Most recently, she has explored the question of how sustainable behaviour can become more mainstream and looked into the transformative potential of the "Economy for the Common Good" at the Norbert Elias Center for Transformation Design & Research in Flensburg. For her PhD at the Freie Universität Berlin, she sheds light on the characteristics of common-good oriented companies and their influence on employee job satisfaction. At the IASS, she has been studying options for supporting plastic-free food consumption since March 2019. She is also one of the organisers of the Hamburg-based "Salon für Transformation" and is taking a course in permaculture, wilderness and sociocracy at the "Lernpfad zur Wildgestalterin".