A Green New Deal for the Amazon: Reconciling Conservation and Development

Brazilian geographer Bertha Becker referred to the Amazon region as the oldest periphery of the capitalist world system. Its colonial occupation, or 'frontier economy', is based on the continuous incorporation of available land and the exploitation of their resources – both of which are regarded as infinite. This perspective on the Amazon has existed for centuries and continues to loom large in Brazil today. To meet its growing demand for raw materials, the outside world assumed the rainforest to be of little value, discounting the services that it provides to humankind. This view encourages the rainforest’s destruction and is not sustainable. A model for the sustainable development of the Amazon region is feasible however and could play an important role in Brazil's post-pandemic economic recovery efforts.

Rainforest

Market Pressures and the Amazon – First Steps towards a Brazilian Green New Deal?

Socio-environmental governance is not an area of exclusive government action. Corporations, investors, civil and consumer organizations are reinventing themselves as political players in an increasing number of self-regulatory arrangements. Private environmental governance covers a wide-range of schemes such as Corporate Social Responsibility (CSR), Environmental, Social and Governance (ESG) criteria; Voluntary Sustainability Standards (VSSs) and certifications. Private initiatives have been praised for their potential to contribute to the goals of the Paris Agreement. Nonetheless, the current situation in Brazil shows that the private sector has a role to play not only in making its own environmental commitments, but in demanding that governments respond.