Crises create the space and time for us to question long-held beliefs and to debate new possibilities. The current crisis shows more clearly than ever before the need for new and previously unimagined – or seemingly impossible – solutions to advance the transformation of our societies towards sustainability. And it needs people with the ability to make these new ideas reality. Little has been made of the potential benefits of cooperation between science and business in such vital areas as mobility and energy transitions. Pooling expertise from science and business, and involving political decision-makers, non-governmental organizations, and the public in relevant debates, could unlock previously untapped potentials for sustainability transformations.