Carbon dioxide (CO2) is one of the main drivers of climate change, and it is broadly perceived as a harmful substance as a result. Its use as an alternative source of carbon – for example in the chemical industry and in fuel production or energy storage systems – is challenging from a technical perspective, but is certainly possible. The potential of these technologies – referred to as “Carbon Capture and Utilisation” (CCU) – is rarely noted in public debate. The project CO2Plus – Broadening the Raw Material Base through the Utilisation of CO2 aims to identify the factors that inhibit or support the acceptance of CO2 utilisation. In doing so, it seeks to raise awareness of the potential for technological solutions to support sustainability transformations and to foster public debate on this issue.